At AGTL, marketing team is determined to identify and explore each and every opportunity available to sell the tractor. We are committed to customize our products according to customers’ requirements. So far our brand has spread to every corner of the country as a result of industrious efforts on the part of whole marketing team. Product development, market segmentation, market penetration, infrastructure improvement, after sale services were the hallmark of activities of AGTL’s marketing.

To keep our leading role in tractor industry in Pakistan, AGTL’s marketing team continues to look forward to explore new opportunities and to integrate the existing ones. We look to the future with new options and plans to broaden our customer base.

Our team of many talents will continue to work with full zeal; enthusiasm and motivation to further improve performance standards. We are quite confident that the AGTL will rise to the expectations of our valued customers.


In AGTL, marketing setup is based on Marketing Head Office and Regional Offices. Marketing Head Office controls all marketing activities through its Regional offices and Distribution center.

Number of Regional Offices

= 4

Distribution Centre

= 1

Number of Main Dealers 

= 86

Number of Workshops

= 2000

Number of Parts Dealers

= 48


In spite of the fact that ZTBL ceased lending and a handsome volume of business went out of our reach, marketing and dealer`s team with synchronized and dedicated efforts managed sales through cash customers.

After sales service is provided to all customers, old or new, during the year.

Entire customer satisfaction is achieved through rendering selfless services round the clock throughout the year. Technical teams and engineers of the department are available at each customer call received directly from the field or through customer care center.

Development of new standard 3-S Dealership Setups and up gradation of authorized workshops at all locations throughout the country.

The department keeps a regular flow of updates with technical bulletins, dealers meetings, conventions and after-sale-service programs throughout the year.


Robust and sturdy product:

Price and convenience being customer’s first priority, all efforts are made to rise the expectation of the customer by providing sturdy products at the most competitive price backed up by emulative after sales services at the door step of the customer.

Brand Loyalty:

AGTL Marketing Team uses after-sale service as a tool to create the brand loyalty among the NH users.

Dedicated and professional team:

The AGTL Marketing Team is fully charged and capable to face the challenges posed by dynamic business environment up to the best of their abilities and competencies.

Strong dealers net-work:

Customer focus is central to our business. For customized customer satisfaction, we have dotted the

whole country with a large Dealer network, customer care centers and tractor workshops. More and more

workshops are being added every year to each dealership so as to have service facility in every village where the NH tractors are being used.

Effective communications inform and persuade potential customers. Attractive promotions stimulate action. Messages raising product image, diversified usage and competitive edges were formulated and transmitted effectively through mass media campaigns.

Awareness is created among masses about product strengths.

Continuous efforts to innovate the business models to tap the uncontested market for agricultural implements and generators.